Newsletters
I specialise in monthly e-newsletters, producing them for major umbrella bodies and networks such as England’s Regional Development Agencies, the Society of College, National and University Libraries and the UN-backed Principles for Responsible Investment.
A good monthly newsletter should aim to recharge its network or organisation every month. If entertaining and informative it can bring your organisation together, keep stakeholders on top of new developments and get everyone pulling in the same direction.
I am happy to offer you a free ‘MOT’ of your current output and show how I can help you improve.
If desired, I also bring in designers to make sure the style is as sharp as the content.
Please email me for more or pick up the phone to discuss.
Case Study:
Transforming the UN Principles for Responsible Investment newsletter.
The UN-backed Principles for Responsible Investment Initiative is a network of over 500 major financial institutions covering over 35 countries. The Secretariat of the Initiative however struggled to reach their influential members until they radically changed their design, writing style and distribution system.
By turning complex jargon into punchy news items, using imagery and introducing a forward looking calendar of relevant events, my work helped the organisation raise 'opening' and 'click-thru' rates by over 65% in the first two months of the new-look newsletter.
www.unpri.org
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